{"id":7049,"date":"2026-07-31T08:18:34","date_gmt":"2026-07-31T08:18:34","guid":{"rendered":"https:\/\/rdgundem.com\/playstation-ureticisi-sony-yillik-net-kar-hedefini-75-milyar-dolara-cikardi\/"},"modified":"2026-07-31T08:18:34","modified_gmt":"2026-07-31T08:18:34","slug":"playstation-ureticisi-sony-yillik-net-kar-hedefini-75-milyar-dolara-cikardi","status":"publish","type":"post","link":"https:\/\/rdgundem.com\/en\/playstation-ureticisi-sony-yillik-net-kar-hedefini-75-milyar-dolara-cikardi\/","title":{"rendered":"PlayStation \u00fcreticisi Sony y\u0131ll\u0131k net kar hedefini 7,5 milyar dolara \u00e7\u0131kard\u0131"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/images.ntv.com.tr\/images\/6N25O2KOMNNBLHUFRU4KM7WZ6U-909507.jpg?width=930&amp;format=webp\" class=\"type:primaryImage\" alt=\"PlayStation \u00fcreticisi Sony y\u0131ll\u0131k net kar hedefini 7,5 milyar dolara \u00e7\u0131kard\u0131\"><\/p>\n<p>Japon t\u00fcketici elektroni\u011fi devi Sony, video oyun b\u00f6l\u00fcm\u00fcn\u00fcn performans\u0131 ve zay\u0131f yenin etkisiyle mevcut y\u0131la ili\u015fkin kar tahminlerini yukar\u0131 y\u00f6nl\u00fc g\u00fcncelledi. \u015eirket, gelecek y\u0131l\u0131n mart ay\u0131nda sona erecek mali y\u0131l i\u00e7in net gelir beklentisini 1,21 trilyon yene (7,5 milyar dolar) \u00e7\u0131kard\u0131.<\/p>\n<p>Japon t\u00fcketici elektroni\u011fi \u015firketi Sony, video oyun b\u00f6l\u00fcm\u00fcn\u00fcn performans\u0131 ve zay\u0131f yenin katk\u0131s\u0131yla i\u00e7inde bulunulan y\u0131la ili\u015fkin kar tahminlerini y\u00fckseltti.<\/p>\n<p>\u00a0<\/p>\n<p>PlayStation \u00fcreticisi \u015firket, gelecek y\u0131l\u0131n mart ay\u0131nda sona erecek d\u00f6nem i\u00e7in net gelir beklentisini daha \u00f6nce \u00f6ng\u00f6rd\u00fc\u011f\u00fc 1,16 trilyon yen seviyesinden 1,21 trilyon yene (7,5 milyar dolar) \u00e7\u0131kard\u0131.<\/p>\n<p>\u00a0<\/p>\n<p>Sony, 31 Mart 2027&#8217;de bitecek y\u0131la ili\u015fkin toplam grup gelirleri tahminini ise may\u0131s ay\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 12,3 trilyon yen seviyesinden 12,5 trilyon yene revize etti.<\/p>\n<p>\u00a0<\/p>\n<p>Sony, dolar kar\u015f\u0131s\u0131nda yakla\u015f\u0131k 40 y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyelerinden i\u015flem g\u00f6ren yenin yaratt\u0131\u011f\u0131 olumlu d\u00f6viz kuru etkilerinden ve ABD taraf\u0131ndan yap\u0131lan g\u00fcmr\u00fck vergisi iadelerinden faydaland\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n<p>\u00a0<\/p>\n<p>Mevcut mali y\u0131lda Nisan ve Haziran aylar\u0131 aras\u0131ndaki d\u00f6nemde \u015firketin net kar\u0131 y\u00fczde 32,1 artarak 342,2 milyar yene ula\u015ft\u0131, sat\u0131\u015flar ise y\u00fczde 8,2 y\u00fckseldi.<\/p>\n<p>\u00a0<\/p>\n<p>\u015eirketin m\u00fczik, film ve \u00f6zellikle ak\u0131ll\u0131 telefonlarda kullan\u0131lan g\u00f6r\u00fcnt\u00fc sens\u00f6rleri birimlerindeki sonu\u00e7lar\u0131n\u0131n da d\u00f6viz kurlar\u0131ndan destek almas\u0131 bekleniyor.<\/p>\n<p><span>OYUN SEKT\u00d6R\u00dcNDE MAL\u0130YET BASKISI DEVAM ED\u0130YOR<\/span><\/p>\n<p>Yapay zeka alan\u0131ndaki talep art\u0131\u015f\u0131n\u0131n bellek \u00e7ipi maliyetlerini t\u0131rmand\u0131rmas\u0131, konsol \u00fcreticilerinin kar marjlar\u0131n\u0131 olumsuz etkilerken video oyun sekt\u00f6r\u00fcnde k\u0131r\u0131lgan bir tablo yarat\u0131yor.<\/p>\n<p>\u00a0<\/p>\n<p>Sony ve di\u011fer konsol \u00fcreticileri, y\u00fckselen bellek maliyetlerini m\u00fc\u015fterilere yans\u0131t\u0131yor; bu durum talebe zarar veriyor.<\/p>\n<p>\u00a0<\/p>\n<p>Ara\u015ft\u0131rma \u015firketi Circana&#8217;n\u0131n verilerine g\u00f6re, ABD video oyun pazar\u0131 haziran ay\u0131nda y\u00fczde 21 oran\u0131nda gerilerken oyun geli\u015ftirme maliyetleri art\u0131\u015f g\u00f6steriyor.<\/p>\n<p>\u00a0<\/p>\n<p>Sony, cuma g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, mevcut mali y\u0131l boyunca PlayStation 5 i\u00e7in planlanan \u00fcretim seviyelerini kar\u015f\u0131lamaya yetecek miktarda bile\u015fene sahip oldu\u011funu belirtti.<\/p>\n<p>\u00a0<\/p>\n<p>\u015eirketin performans\u0131na eyl\u00fcl ay\u0131nda \u00e7\u0131kacak Marvel&#8217;s Wolverine ve kas\u0131m ay\u0131nda piyasaya s\u00fcr\u00fclmesi beklenen Grand Theft Auto VI oyunlar\u0131n\u0131n da katk\u0131 sa\u011flamas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Sekt\u00f6r genelinde maliyet bask\u0131lar\u0131 s\u00fcrerken, Sony&#8217;nin 2022 y\u0131l\u0131nda b\u00fcnyesine katt\u0131\u011f\u0131 Halo ve Destiny oyunlar\u0131n\u0131n yarat\u0131c\u0131s\u0131 ABD merkezli Bungie st\u00fcdyosu, haziran ay\u0131nda &#8220;\u00f6nemli&#8221; say\u0131da \u00e7al\u0131\u015fan\u0131n i\u015fine son verece\u011fini duyurdu.<\/p>\n<p>\u00a0<\/p>\n<p>ABD&#8217;li teknoloji devi Microsoft da temmuz ay\u0131 ba\u015f\u0131nda, 3 bin 200&#8217;\u00fc Xbox oyun b\u00f6l\u00fcm\u00fcnde olmak \u00fczere bu y\u0131l ve gelecek y\u0131l toplam 4 bin 800 ki\u015fiyi i\u015ften \u00e7\u0131karaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>\u00a0<\/p>\n<p>Bu geli\u015fmelerin ortas\u0131nda Mizuho Securities analisti Yasuo Nakane, ge\u00e7en ay yapt\u0131\u011f\u0131 de\u011ferlendirmede yeni nesil bir Xbox konsolunun \u00e7\u0131k\u0131\u015f\u0131n\u0131n &#8220;d\u00fc\u015f\u00fck ihtimal&#8221; oldu\u011funu ifade etti.<\/p>\n<p>\u00a0<\/p>\n<p>AFP&#8217;ye konu\u015fan Nakane, &#8220;Bu da Sony a\u00e7\u0131s\u0131ndan olumlu olur, \u00e7\u00fcnk\u00fc olas\u0131 bir gelecekteki PlayStation 6 konsolunun \u00e7\u0131k\u0131\u015f takvimi ve fiyatland\u0131rmas\u0131 konusunda \u015firkete daha fazla esneklik sa\u011flar&#8221; de\u011ferlendirmesini yapt\u0131.<\/p>\n<p>\u00a0<\/p>\n<p>Analistler, 2020 y\u0131l\u0131ndan bu yana piyasada bulunan PS5&#8217;in ard\u0131ndan yeni konsolun 2028 y\u0131l\u0131 sonuna kadar piyasaya s\u00fcr\u00fclece\u011fini \u00f6ng\u00f6r\u00fcyor.<\/p>\n<p>\u00a0<\/p>\n<p>Mizuho ise Sony&#8217;nin \u00f6nce el konsolu, bir y\u0131l sonra ise ev konsolu \u00e7\u0131karaca\u011f\u0131 tahmininde bulunuyor.<\/p>\n<p>\u00a0<\/p>\n<p>Di\u011fer yandan grup, Sal\u0131 g\u00fcn\u00fc Japonya&#8217;n\u0131n g\u00fcneybat\u0131s\u0131ndaki Kumamoto&#8217;da meydana gelen ve 35 ki\u015finin hayat\u0131n\u0131 kaybetti\u011fi \u015fiddetli depremin b\u00f6lgedeki yar\u0131 iletken \u00fcretim tesislerini etkiledi\u011fini, ancak b\u00fcy\u00fck bir hasara yol a\u00e7mad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>","protected":false},"excerpt":{"rendered":"<p>Japon t\u00fcketici elektroni\u011fi devi Sony, video oyun b\u00f6l\u00fcm\u00fcn\u00fcn performans\u0131 ve zay\u0131f yenin etkisiyle mevcut y\u0131la ili\u015fkin kar tahminlerini yukar\u0131 y\u00f6nl\u00fc g\u00fcncelledi. \u015eirket, gelecek y\u0131l\u0131n mart ay\u0131nda sona erecek mali y\u0131l i\u00e7in net gelir beklentisini 1,21 trilyon yene (7,5 milyar dolar) \u00e7\u0131kard\u0131. Japon t\u00fcketici elektroni\u011fi \u015firketi Sony, video oyun b\u00f6l\u00fcm\u00fcn\u00fcn performans\u0131 ve zay\u0131f yenin katk\u0131s\u0131yla i\u00e7inde &hellip;<\/p>","protected":false},"author":1,"featured_media":7050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-7049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts\/7049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/comments?post=7049"}],"version-history":[{"count":0,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts\/7049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/media\/7050"}],"wp:attachment":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/media?parent=7049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/categories?post=7049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/tags?post=7049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}