![\"Mercedes'in](\"https:\/\/images.ntv.com.tr\/images\/XHOQPLNFLZP6BDTW43BQSXHXBU-299040.jpg?width=930&format=webp\")
<\/p>\n<\/p>\n
Mercedes-Benz CEO’su Ola K\u00e4llenius, \u00c7in’deki sert rekabetin ikinci \u00e7eyrek k\u00e2r\u0131n\u0131 vurmas\u0131n\u0131n ard\u0131ndan Almanya’n\u0131n maliyetleri d\u00fc\u015f\u00fcrmesi ve verimlili\u011fi art\u0131rmas\u0131 gerekti\u011fini s\u00f6yledi. L\u00fcks otomobil \u00fcreticisinin tepe y\u00f6neticisi kurumsal operasyonlar\u0131 yal\u0131nla\u015ft\u0131rma s\u00f6z\u00fc verdi.<\/p>\n
Mercedes-Benz CEO’su Ola K\u00e4llenius, \u00c7in pazar\u0131ndaki sert rekabetin etkisiyle gerileyen ikinci \u00e7eyrek finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klarken Almanya’n\u0131n maliyetleri kesmesi ve verimlili\u011fi art\u0131rmas\u0131 gerekti\u011fini kaydetti.<\/p>\n
\u00a0<\/p>\n
L\u00fcks otomobil \u00fcreticisinin tepe y\u00f6neticisi \u015firket operasyonlar\u0131n\u0131 yal\u0131nla\u015ft\u0131rma s\u00f6z\u00fc verirken Avrupa Birli\u011fi’nin en b\u00fcy\u00fck ekonomisinin de zorlanan sanayi sekt\u00f6r\u00fcn\u00fc korumak ad\u0131na ayn\u0131 ad\u0131mlar\u0131 atmas\u0131n\u0131 istedi.<\/p>\n
\u00a0<\/p>\n
Gazetecilerle yapt\u0131\u011f\u0131 telefon g\u00f6r\u00fc\u015fmesinde de\u011ferlendirmelerde bulunan K\u00e4llenius, “Ba\u015fta \u00c7in olmak \u00fczere uluslararas\u0131 rekabet kar\u015f\u0131s\u0131nda Almanya’n\u0131n bir verimlilik hamlesine ihtiya\u00e7 duydu\u011funa kesin olarak inan\u0131yoruz. Avrupa’n\u0131n ve \u00f6zellikle Almanya’n\u0131n rekabet g\u00fcc\u00fcn\u00fc art\u0131rmam\u0131z gerekiyor. Bug\u00fcne kadar oldu\u011fumuzdan daha iyi hale gelmeliyiz” dedi.<\/p>\n
\u00a0<\/p>\n
Alman otomobil \u00fcreticileri, \u00c7inli rakiplerinin i\u00e7 pazarda pazar pay\u0131 kapmas\u0131 ve k\u00e2r marjlar\u0131n\u0131 d\u00fc\u015f\u00fcrmesi nedeniyle genel giderleri azaltma \u00e7abas\u0131na girdi.<\/p>\n
\u00a0<\/p>\n
Bu kapsamda Volkswagen 10 markas\u0131nda 100 bin kadar istihdam kesintisini de\u011ferlendirirken BMW ge\u00e7en ay \u00c7in’deki zay\u0131fl\u0131\u011f\u0131n k\u00e2r tahmininde indirime yol a\u00e7mas\u0131n\u0131n ard\u0131ndan maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc tedbirler haz\u0131rlayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
\u015eirket b\u00fcnyesinde bu ay binlerce Mercedes \u00e7al\u0131\u015fan\u0131, ayn\u0131 \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda daha fazla saat \u00e7al\u0131\u015fma \u00f6nerilerini protesto etti.<\/p>\n
\u00a0<\/p>\n
Otomobil \u00fcreticisi ge\u00e7en y\u0131l genel giderleri 2027 y\u0131l\u0131na kadar y\u00fczde 10 oran\u0131nda azaltma hedefini koymu\u015ftu.<\/p>\n
\u00a0<\/p>\n
Fedakarl\u0131k yap\u0131lmas\u0131 gerekti\u011fini belirten K\u00e4llenius, Mercedes’in Almanya ve Macaristan operasyonlar\u0131 aras\u0131nda ortalama y\u00fczde 70’lik bir maliyet fark\u0131 bulundu\u011funu bildirdi.<\/p>\n
\u00a0<\/p>\n
K\u00e4llenius, “Almanya’y\u0131 Do\u011fu Avrupa’ya, hatta \u00c7in’e d\u00f6n\u00fc\u015ft\u00fcrmek ger\u00e7ek\u00e7i olmaz. Ancak \u015fu an bulundu\u011fumuz noktaya k\u0131yasla rekabet g\u00fcc\u00fcm\u00fcz\u00fc art\u0131rmam\u0131z gerekiyor” ifadelerini kulland\u0131.<\/p>\n
\u00c7\u0130N YATIRIMLARINDAK\u0130 DE\u011eER D\u00dc\u015e\u00dcKL\u00dc\u011e\u00dc K\u00c2RLILI\u011eI BASKILIYOR<\/span><\/p>\n Bug\u00fcne dek sa\u011flanan tasarruflarla desteklenen ikinci \u00e7eyrek k\u00e2r\u0131n\u0131 a\u00e7\u0131klayan Mercedes, minib\u00fcs ve finansal hizmetler birimlerinin katk\u0131s\u0131yla toplam net gelirin y\u00fczde 13,5 artarak 1,09 milyar avroya (1,24 milyar dolar) y\u00fckseldi\u011fini bildirdi.<\/p>\n \u00a0<\/p>\n \u015eirketin hisseleri Frankfurt borsas\u0131nda y\u00fczde 1,2 art\u0131\u015fla a\u00e7\u0131ld\u0131ktan sonra i\u015flemlerin ilerleyen saatlerinde y\u00fczde 3,9 y\u00fckseldi.<\/p>\n \u00a0<\/p>\n Mercedes-Benz’in merkezini olu\u015fturan otomobil birimindeki esas faaliyet k\u00e2r\u0131, zay\u0131f ekonomi ve \u00c7in’deki sert rekabetin etkisiyle y\u00fczde 26 gerileyerek 909 milyon avroya d\u00fc\u015ft\u00fc, ki bu rakama, \u015firketin \u00c7in yat\u0131r\u0131mlar\u0131n\u0131n de\u011ferinde kaydetti\u011fi 704 milyon avroluk nakit d\u0131\u015f\u0131 de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc dahil edilmedi.<\/p>\n \u00a0<\/p>\n S\u00f6z konusu kaleme ili\u015fkin de\u011ferlendirme, \u015firketin d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil pazar\u0131nda kal\u0131c\u0131 zorluklar \u00f6ng\u00f6rd\u00fc\u011f\u00fcne i\u015faret etti.<\/p>\n AFP’nin aktard\u0131\u011f\u0131na g\u00f6re Mercedes Finans Direkt\u00f6r\u00fc Harald Wilhelm yat\u0131r\u0131mc\u0131lar ve analistlerle yapt\u0131\u011f\u0131 telefon g\u00f6r\u00fc\u015fmesinde, “Bu d\u00fczeltmeler strateji de\u011fi\u015fikli\u011finin de\u011fil, ticari ortam\u0131n bir sonucudur. Bu da \u00c7in’deki ortakl\u0131klardan beklenen k\u00e2r katk\u0131s\u0131n\u0131n daha \u00f6nce yapt\u0131\u011f\u0131m\u0131z varsay\u0131mlara k\u0131yasla daha d\u00fc\u015f\u00fck oldu\u011funu a\u00e7\u0131k\u00e7a g\u00f6stermektedir” dedi.<\/p>\n \u00a0<\/p>\n De\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc yaz\u0131m\u0131 dahil edildi\u011finde Mercedes-Benz’in otomobil birimindeki k\u00e2r\u0131 yakla\u015f\u0131k y\u00fczde 94 oran\u0131nda azald\u0131.<\/p>\n \u00a0<\/p>\n Mercedes-Benz’in \u00c7in’deki ara\u00e7 teslimatlar\u0131, ge\u00e7en y\u0131l 2016’dan bu yana en d\u00fc\u015f\u00fck seviyeye gerilemesinin ard\u0131ndan \u00e7eyrek d\u00f6nemde y\u00fczde 30 daha d\u00fc\u015ft\u00fc.<\/p>\n \u00a0<\/p>\n \u015eirket, \u00c7in’deki zay\u0131fl\u0131\u011f\u0131 gerek\u00e7e g\u00f6stererek daha \u00f6nce sabit sat\u0131\u015f b\u00fcy\u00fcmesi y\u00f6n\u00fcnde a\u00e7\u0131klad\u0131 tahmini g\u00fcncelledi ve y\u0131ll\u0131k sat\u0131\u015flar\u0131n 2025 y\u0131l\u0131ndaki 132,2 milyar avroluk seviyeye g\u00f6re y\u00fczde 7,5’e varan oranda daralmas\u0131n\u0131 bekledi\u011fini kaydetti.<\/p>","protected":false},"excerpt":{"rendered":" Mercedes-Benz CEO’su Ola K\u00e4llenius, \u00c7in’deki sert rekabetin ikinci \u00e7eyrek k\u00e2r\u0131n\u0131 vurmas\u0131n\u0131n ard\u0131ndan Almanya’n\u0131n maliyetleri d\u00fc\u015f\u00fcrmesi ve verimlili\u011fi art\u0131rmas\u0131 gerekti\u011fini s\u00f6yledi. L\u00fcks otomobil \u00fcreticisinin tepe y\u00f6neticisi kurumsal operasyonlar\u0131 yal\u0131nla\u015ft\u0131rma s\u00f6z\u00fc verdi. Mercedes-Benz CEO’su Ola K\u00e4llenius, \u00c7in pazar\u0131ndaki sert rekabetin etkisiyle gerileyen ikinci \u00e7eyrek finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klarken Almanya’n\u0131n maliyetleri kesmesi ve verimlili\u011fi art\u0131rmas\u0131 gerekti\u011fini kaydetti. \u00a0 L\u00fcks …<\/p>","protected":false},"author":1,"featured_media":4248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts\/4247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/comments?post=4247"}],"version-history":[{"count":0,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts\/4247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/media\/4248"}],"wp:attachment":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/media?parent=4247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/categories?post=4247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/tags?post=4247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}