![\"AB,](\"https:\/\/images.ntv.com.tr\/images\/AFP1224414077296618950227445916807987291962---1-585160.jpeg?width=930&format=webp\")
<\/p>\n<\/p>\n
Avrupa Birli\u011fi, platformundaki yasa d\u0131\u015f\u0131, g\u00fcvensiz ve taklit \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 engelleyemedi\u011fi gerek\u00e7esiyle Alibaba grubuna ait AliExpress’e 550 milyon avro (629 milyon dolar) tutar\u0131nda rekor bir ceza kesti.<\/p>\n
Avrupa Birli\u011fi (AB), e-ticaret devi Alibaba\u2019n\u0131n i\u015ftiraki olan AliExpress platformuna, yasa d\u0131\u015f\u0131, g\u00fcvensiz ve taklit \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 engellemede yetersiz kald\u0131\u011f\u0131 gerek\u00e7esiyle pazartesi g\u00fcn\u00fc 550 milyon avro (629 million dolar) tutar\u0131nda rekor bir para cezas\u0131 verdi.<\/p>\n
\u00a0<\/p>\n
S\u00f6z konusu karar, AB\u2019nin b\u00fcy\u00fck dijital platformlara yasa d\u0131\u015f\u0131 ve zararl\u0131 i\u00e7eriklerle daha etkin m\u00fccadele etme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getiren tarihi Dijital Hizmetler Yasas\u0131 (DSA) kapsam\u0131nda Avrupa Komisyonu taraf\u0131ndan verilen \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck ceza olarak kay\u0131tlara ge\u00e7ti.<\/p>\n
ALIEXPRESS NEREDE YANLI\u015e YAPTI?<\/span><\/p>\n Avrupa Komisyonu, ge\u00e7en y\u0131l haziran ay\u0131nda AliExpress\u2019i, yasa d\u0131\u015f\u0131 \u00fcr\u00fcnlerin yay\u0131lmas\u0131na ili\u015fkin riskleri de\u011ferlendirme ve azaltma y\u00f6n\u00fcndeki asli DSA y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmemekle su\u00e7lam\u0131\u015ft\u0131.<\/p>\n \u00a0<\/p>\n D\u00fczenleyici kurum, AliExpress\u2019e bu sorunlar\u0131 giderecek \u00e7\u00f6z\u00fcm \u00f6nerilerini sunmas\u0131 i\u00e7in 20 Ekim tarihine kadar s\u00fcre tan\u0131d\u0131.<\/p>\n \u00a0<\/p>\n \u015eirket, Komisyonun aral\u0131k ay\u0131nda yapaca\u011f\u0131 de\u011ferlendirmede sunulan \u00f6nlemleri yetersiz bulmas\u0131 halinde daha fazla yapt\u0131r\u0131mla kar\u015f\u0131 kar\u015f\u0131ya kalabilecek.<\/p>\n \u00a0<\/p>\n AB\u2019nin teknoloji \u015fefi Henna Virkkunen gazetecilere yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “Bu durum t\u00fcketiciler i\u00e7in \u00e7ok tehlikeli, t\u00fcm kurallar\u0131m\u0131za uyan \u015firketler i\u00e7in ise haks\u0131zd\u0131r” dedi.<\/p>\n \u00a0<\/p>\n Virkkunen, AliExpress\u2019in ge\u00e7en y\u0131l Avrupa\u2019da 193 milyon kullan\u0131c\u0131s\u0131 oldu\u011funu belirterek, bu say\u0131n\u0131n Shein i\u00e7in 156 milyon, Temu i\u00e7in ise 130 milyon oldu\u011funu aktard\u0131.<\/p>\n \u00a0<\/p>\n Temu\u2019nun da DSA kapsam\u0131nda daha \u00f6nce cezaland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 hat\u0131rlatan Virkkunen, Shein hakk\u0131ndaki soru\u015fturman\u0131n ise devam etti\u011fini kaydetti.<\/p>\n \u00a0<\/p>\n Virkkunen, “Her be\u015f Avrupal\u0131dan biri ayda bir kez Shein, Temu ve AliExpress\u2019ten al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor” ifadelerini kulland\u0131.<\/p>\n \u00a0<\/p>\n Alibaba ise konuyla ilgili hen\u00fcz a\u00e7\u0131klama yapmad\u0131.<\/p>\n CEZA M\u0130KTARI NEDEN BU KADAR Y\u00dcKSEK?<\/span><\/p>\n Komisyon, AliExpress\u2019in riskleri incelemek i\u00e7in yeterli personele sahip olup olmad\u0131\u011f\u0131n\u0131 d\u00fczg\u00fcn \u015fekilde analiz etmedi\u011fini ve kendi sisteminin yasa d\u0131\u015f\u0131 \u00fcr\u00fcnleri tespit edip kald\u0131rma konusundaki etkinli\u011fini g\u00f6z\u00fcnde b\u00fcy\u00fctt\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131.<\/p>\n \u00a0<\/p>\n D\u00fczenleyici kurum, AliExpress\u2019in tavsiye ve reklam sistemlerinin yasa d\u0131\u015f\u0131 \u00fcr\u00fcnlerin yay\u0131lmas\u0131n\u0131 k\u00f6r\u00fckledi\u011fini belirtti.<\/p>\n \u00a0<\/p>\n Ayr\u0131ca platformun, yasa d\u0131\u015f\u0131 \u00fcr\u00fcnlerin benzer \u015fekillerde yeniden ortaya \u00e7\u0131kmas\u0131n\u0131 \u00f6nleme sistemini \u00f6l\u00e7mek i\u00e7in yaln\u0131zca tek bir nicel g\u00f6stergeye g\u00fcvenmesini ele\u015ftirdi.<\/p>\n \u00a0<\/p>\n Yetkililer, AliExpress\u2019in yasa d\u0131\u015f\u0131 \u00fcr\u00fcnleri tespit etmedeki ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 y\u00fcz\u00fcnden, sahte \u00fcr\u00fcnlerden g\u00fcvensiz oyuncaklara ve tehlikeli kozmetik malzemelerine kadar pek \u00e7ok sak\u0131ncal\u0131 \u00fcr\u00fcn\u00fcn haftalarca \u00e7evrimi\u00e7i kalmaya devam etti\u011fini bildirdi.<\/p>\n \u00a0<\/p>\n Komisyon, \u015firketin etkisiz yapt\u0131r\u0131m politikas\u0131n\u0131n, ceza alan sat\u0131c\u0131lar\u0131n platformda yasa d\u0131\u015f\u0131 \u00fcr\u00fcn satmaya devam etmesiyle sonu\u00e7land\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n Bununla birlikte, taklit sat\u0131\u015flar\u0131 \u00f6nlemek amac\u0131yla AliExpress taraf\u0131ndan uygulanan zorunlu “marka yetkilendirme” sisteminin etkisiz oldu\u011fu, yetersiz personel bar\u0131nd\u0131rd\u0131\u011f\u0131 ve sahte \u00fcr\u00fcn satan sat\u0131c\u0131lar taraf\u0131ndan kolayca devre d\u0131\u015f\u0131 b\u0131rak\u0131ld\u0131\u011f\u0131 ifade edildi.<\/p>\n \u00a0<\/p>\n D\u00fczenleyici kurum, Dijital Hizmetler Yasas\u0131\u2019n\u0131n yeni bir mevzuat olmas\u0131n\u0131n, AliExpress\u2019in asl\u0131nda daha da y\u00fcksek olabilecek cezas\u0131n\u0131n hesaplanmas\u0131nda hafifletici bir neden olarak g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc ekledi.<\/p>\n \u00a0<\/p>\n S\u00f6z konusu ceza, Elon Musk\u2019\u0131n sosyal medya platformu X\u2019e ge\u00e7en y\u0131l aral\u0131k ay\u0131nda verilen 120 milyon avroluk ceza ile Temu\u2019ya bu y\u0131l may\u0131s ay\u0131nda verilen 200 milyon avroluk cezan\u0131n olduk\u00e7a \u00fczerinde.<\/p>\n \u00a0<\/p>\n Her iki platform da DSA ihlalleri sebebiyle cezaland\u0131r\u0131lm\u0131\u015ft\u0131.<\/p>\n \u00a0<\/p>\n AliExpress, ge\u00e7en y\u0131l haziran ay\u0131nda platformundaki potansiyel olarak yasa d\u0131\u015f\u0131 ve pornografik materyallerin yay\u0131lmas\u0131yla m\u00fccadele etmeyi kabul ederek, k\u00fcresel y\u0131ll\u0131k cirosunun y\u00fczde 6’s\u0131na kadar ula\u015fabilecek para cezas\u0131ndan kurtulmu\u015ftu.<\/p>","protected":false},"excerpt":{"rendered":" Avrupa Birli\u011fi, platformundaki yasa d\u0131\u015f\u0131, g\u00fcvensiz ve taklit \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 engelleyemedi\u011fi gerek\u00e7esiyle Alibaba grubuna ait AliExpress’e 550 milyon avro (629 milyon dolar) tutar\u0131nda rekor bir ceza kesti. Avrupa Birli\u011fi (AB), e-ticaret devi Alibaba\u2019n\u0131n i\u015ftiraki olan AliExpress platformuna, yasa d\u0131\u015f\u0131, g\u00fcvensiz ve taklit \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 engellemede yetersiz kald\u0131\u011f\u0131 gerek\u00e7esiyle pazartesi g\u00fcn\u00fc 550 milyon avro (629 million …<\/p>","protected":false},"author":1,"featured_media":3515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-3514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts\/3514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/comments?post=3514"}],"version-history":[{"count":0,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/posts\/3514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/media\/3515"}],"wp:attachment":[{"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/media?parent=3514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/categories?post=3514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rdgundem.com\/en\/wp-json\/wp\/v2\/tags?post=3514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}