![\"Yapay](\"https:\/\/images.ntv.com.tr\/images\/OUKHK2AT6RM77AVGU2QVEEZO2E-296733.jpg?width=930&format=webp\")
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Yapay zeka platformlar\u0131n\u0131n \u00fcr\u00fcn tavsiyeleriyle artan \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f trafi\u011fi, perakende devlerini arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmaya y\u00f6nlendiriyor. \u015eirketler bir yandan yapay zeka ara\u00e7lar\u0131yla g\u00f6r\u00fcn\u00fcrl\u00fck kazanmaya \u00e7al\u0131\u015f\u0131rken di\u011fer yandan gelecekteki sat\u0131\u015flar\u0131 \u015fekillendiren m\u00fc\u015fteri verilerini korumak amac\u0131yla sat\u0131n alma i\u015flemlerinin kendi sitelerinde tamamlanmas\u0131n\u0131 istiyor.<\/p>\n
Al\u0131\u015fveri\u015f yapan t\u00fcketicilerin \u00fcr\u00fcn tavsiyeleri i\u00e7in ChatGPT ve Google\u2019\u0131n Gemini gibi yapay zeka ara\u00e7lar\u0131na y\u00f6nelmesi, perakendecileri bu platformlar\u0131n sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer alma yar\u0131\u015f\u0131na sevk ediyor.<\/p>\n
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ABD’de Walmart, Ulta Beauty ve Wayfair gibi e-ticaret ve perakende \u015firketleri, \u00fcr\u00fcnlerinin sohbet robotu aramalar\u0131nda \u00f6ne \u00e7\u0131kmas\u0131 amac\u0131yla web sitelerini g\u00fcncelliyor.<\/p>\n
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Fakat \u015firketler, sonraki sat\u0131\u015flar\u0131 ve m\u00fc\u015fteri sadakatini besleyen gezinme al\u0131\u015fkanl\u0131klar\u0131, sepet b\u00fcy\u00fckl\u00fckleri ile ge\u00e7mi\u015f al\u0131\u015fveri\u015f verilerini toplayabilmek i\u00e7in sat\u0131n alma s\u00fcrecinin kendi sitelerinde ger\u00e7ekle\u015fmesini hedefliyor.<\/p>\n
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Juniper Research verilerine g\u00f6re Anthropic\u2019in Claude ve Google’\u0131n Gemini gibi yapay zeka ajanlar\u0131n\u0131n t\u00fcketicileri perakende sitelerine y\u00f6nlendirmesiyle bu y\u0131l yapay zeka kaynakl\u0131 al\u0131\u015fveri\u015f harcamalar\u0131n\u0131n 8 milyar dolara ula\u015fmas\u0131 bekleniyor.<\/p>\n
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Adobe Analytics taraf\u0131ndan payla\u015f\u0131lan veriler ise ABD’li t\u00fcketicilerin y\u00fczde 41’inin haziran ay\u0131nda \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f i\u00e7in \u00fcretken yapay zekadan yararland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
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Yapay zeka hizmetleri \u00fczerinden y\u00f6nlendirilen ziyaret\u00e7ilerin, geleneksel kanallardan gelen al\u0131\u015fveri\u015f\u00e7ilere k\u0131yasla ziyaret ba\u015f\u0131na y\u00fczde 41 daha y\u00fcksek gelir sa\u011flad\u0131\u011f\u0131 kaydediliyor.<\/p>\n
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Sayfalar\u0131 anahtar kelimeler ile ba\u011flant\u0131lara g\u00f6re s\u0131ralayan geleneksel arama motorlar\u0131n\u0131n aksine sohbet robotlar\u0131 detayl\u0131 sorulara yan\u0131t veriyor.<\/p>\n
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Bu da perakendecilerin \u00fcr\u00fcn tan\u0131mlama y\u00f6ntemlerini ve m\u00fc\u015fterilerin markalar\u0131 bulma s\u00fcre\u00e7lerini yeniden yap\u0131land\u0131rmas\u0131n\u0131 gerektiriyor.<\/p>\n
Ulta Beauty Dijital ve E-Ticaret Ba\u015fkan\u0131 Josh Friedman, konuya dair Reuters ajans\u0131na yapt\u0131\u011f\u0131 de\u011ferlendirmede, <\/i>“M\u00fc\u015fterilerimiz neredeyse her zaman orada olmak istiyoruz. \u0130ster Google aramalar\u0131 ister ortakl\u0131 pazarlama veya Facebook olsun, ba\u015fkalar\u0131n\u0131n platformlar\u0131nda m\u00fc\u015fterilere ula\u015fman\u0131n her zaman bir bedeli vard\u0131r. Bunun da farkl\u0131 oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyorum” dedi.<\/p>\n
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Ulta Beauty, \u00fcr\u00fcnlerini Gemini ve ChatGPT \u00fczerinden bulan al\u0131\u015fveri\u015f\u00e7ilerde d\u00f6n\u00fc\u015f\u00fcm ve sat\u0131n alma iste\u011finin iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 bildiriyor.<\/p>\n
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\u015eirket, al\u0131\u015fveri\u015f sepetlerini ve Ulta Beauty Rewards sadakat program\u0131n\u0131 Gemini b\u00fcnyesindeki yapay zeka destekli al\u0131\u015fveri\u015fe entegre etmek \u00fczere Google ile ortak \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor.<\/p>\n
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Ancak Friedman, i\u015flemlerin Ulta\u2019n\u0131n kendi web sitesinde tamamlanmas\u0131n\u0131 tercih ettiklerini vurguluyor.<\/p>\n
Perakende y\u00f6neticileri, \u015firketlerin m\u00fc\u015fteri tercihlerine dair genel ama\u00e7l\u0131 yapay zeka ara\u00e7lar\u0131ndan \u00e7ok daha fazla bilgiye sahip oldu\u011funu ve bu durumun kendilerine avantaj sa\u011flad\u0131\u011f\u0131n\u0131 savunuyor.<\/p>\n
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Amazon Web Services (AWS) K\u00fcresel Dijital Ticaret Direkt\u00f6r\u00fc Vince Koh, “Bir al\u0131\u015fveri\u015f\u00e7i sat\u0131n alma i\u015flemini markan\u0131n kendi sitesinde tamamlad\u0131\u011f\u0131nda, perakendeci o m\u00fc\u015fteriyle do\u011frudan bir ili\u015fki s\u00fcrd\u00fcr\u00fcr” ifadelerini kulland\u0131.<\/p>\n
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AWS, Tapestry b\u00fcnyesindeki Kate Spade dahil olmak \u00fczere perakende m\u00fc\u015fterilerini \u00fcr\u00fcn pazarlamas\u0131nda yapay zeka platformlar\u0131n\u0131 kullanmaya te\u015fvik ederken, \u015firketlerin kendi web sitelerinin “sat\u0131n almak i\u00e7in en iyi yer” olarak kalmas\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n
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Koh’un aktard\u0131\u011f\u0131na g\u00f6re, t\u00fcketiciler Kate Spade\u2019in internet sitesinde AWS destekli arama ara\u00e7lar\u0131n\u0131 kullanarak 380 dolarl\u0131k s\u00fcet \u00e7anta gibi \u00fcr\u00fcnleri arad\u0131\u011f\u0131nda; \u015firket incelenen \u00fcr\u00fcnler, b\u00fct\u00e7e ve stil tercihlerine ili\u015fkin verileri kullanarak ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler sunabiliyor ve m\u00fc\u015fteri sadakati olu\u015fturabiliyor.<\/p>\n
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Koh, perakendecilerin \u00fcr\u00fcnleri ve m\u00fc\u015fterileri hakk\u0131nda genel ama\u00e7l\u0131 yapay zeka ara\u00e7lar\u0131ndan daha fazla bilgi sahibi olmas\u0131n\u0131n tavsiyeler ile m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 hususunda kendilerine \u00fcst\u00fcnl\u00fck kazand\u0131rd\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n
D\u00fc\u011f\u00fcn planlama platformu The Knot da benzer bir y\u00f6ntem uygulad\u0131\u011f\u0131n\u0131 a\u00e7\u0131kl\u0131yor.<\/p>\n
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\u015eirket, hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n ChatGPT sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmesi i\u00e7in web sitesini optimize ederken, \u00e7iftlerin mek\u00e2n ve davetiye rezervasyonlar\u0131n\u0131 do\u011frudan kendi platformu \u00fczerinden yapmas\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n
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Yapay zekan\u0131n b\u00fcy\u00fck dil modellerine at\u0131fta bulunan The Knot CEO’su Raina Moskowitz, “B\u00fcy\u00fck dil modelleri ba\u015flamak, aramak ve planlamak i\u00e7in ba\u015fka bir yer sunuyor. Ancak, insanlar\u0131n d\u00fc\u011f\u00fcnleri organize etmesine yard\u0131mc\u0131 olacak otuz y\u0131ll\u0131k veriye sahibiz” de\u011ferlendirmesinde bulundu.<\/p>\n
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ChatGPT ve Gemini \u00fcr\u00fcn pazarlamada \u00f6nemli bir kanal haline gelse de t\u00fcketicilerin sat\u0131n alma i\u015flemlerini h\u00e2l\u00e2 perakendecilerin kendi web sitelerinde yapmay\u0131 daha g\u00fcvenli veya elveri\u015fli buldu\u011fu belirtiliyor.<\/p>\n
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OpenAI, mart ay\u0131nda t\u00fcketicilerin ChatGPT \u00fczerinden k\u0131yafet ve di\u011fer \u00fcr\u00fcnleri sat\u0131n almas\u0131n\u0131 sa\u011flayan “Instant Checkout” (An\u0131nda \u00d6deme) \u00f6zelli\u011fini sonland\u0131rd\u0131.<\/p>\n
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\u015eirket mevcut s\u00fcre\u00e7te \u00fcr\u00fcn ke\u015ffine ve Etsy gibi pazar yerleri ile t\u00fcccarlar\u0131n kendi \u00f6deme sistemlerini kullanmalar\u0131na odaklan\u0131yor.<\/p>\n
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Etsy de benzer bir e\u011filim kaydetti\u011fini bildiriyor.<\/p>\n
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Etsy \u00dcr\u00fcn ve Teknoloji Ba\u015fkan\u0131 Rafe Colburn, \u00fcr\u00fcnleri ChatGPT arac\u0131l\u0131\u011f\u0131yla bulan kullan\u0131c\u0131lar\u0131n sat\u0131n alma i\u015flemini tamamlamak i\u00e7in genellikle Etsy’nin kendi web sitesine geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc a\u00e7\u0131klad\u0131.<\/p>\n
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Colburn, duruma ili\u015fkin “Bu s\u00fcre\u00e7, her zaman ChatGPT\u2019nin arac\u0131l\u0131k etti\u011fi bir ba\u011f de\u011fil, daha derin bir ili\u015fkinin ba\u015flang\u0131c\u0131” yorumunu yapt\u0131.<\/p>","protected":false},"excerpt":{"rendered":"
Yapay zeka platformlar\u0131n\u0131n \u00fcr\u00fcn tavsiyeleriyle artan \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f trafi\u011fi, perakende devlerini arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmaya y\u00f6nlendiriyor. \u015eirketler bir yandan yapay zeka ara\u00e7lar\u0131yla g\u00f6r\u00fcn\u00fcrl\u00fck kazanmaya \u00e7al\u0131\u015f\u0131rken di\u011fer yandan gelecekteki sat\u0131\u015flar\u0131 \u015fekillendiren m\u00fc\u015fteri verilerini korumak amac\u0131yla sat\u0131n alma i\u015flemlerinin kendi sitelerinde tamamlanmas\u0131n\u0131 istiyor. Al\u0131\u015fveri\u015f yapan t\u00fcketicilerin \u00fcr\u00fcn tavsiyeleri i\u00e7in ChatGPT ve Google\u2019\u0131n Gemini gibi yapay zeka …<\/p>","protected":false},"author":1,"featured_media":10689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-10688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"yoast_head":"\n